Xerox to Double Ad Spending to Rebrand as Services Company
Xerox Corp., trying to shuck its image as only a maker of copy machines, plans to double advertising spending as it makes an effort to show that it also is a business-services company.
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Xerox Launches Global Marketing Campaign; Gets Down to Real Business with Help from Mr. Clean, Bullseye the Target Dog ...
A new global marketing campaign from Xerox Corporation (NYSE: XRX) the most ambitious and innovative the company has ever created explores how Xerox helps iconic brands with business process ...
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